My love affair with LinkedIn started on 14th February 2006. On that day, I did what most of us do: I set up my LinkedIn profile with no idea what I was doing, or why I was doing it.
At that time, I was a marketing manager. My role involved supporting sales teams with lead generation. LinkedIn wasn’t widely used then. But, my role taught me just how to win the right business using the right platforms, and gave me experience of training individuals and teams that I still use today.
In fact, it wasn’t until I started my own online marketing business that I realised the potential of LinkedIn. I quickly learnt it was an important business development tool, and that a lot of companies didn’t - and still don’t - make the most of it.
In 2013, I began working with business owners and sales teams to make sure they get found, get noticed and get client on LinkedIn.
It’s a three-step process. I start with creating LinkedIn profiles, packed with the right keywords, to engage your target audience. Secondly, I develop the right strategies for you so you find, and connect with, your potential customer base. Finally, I show you how to generate sales from the people who want, and need, your services.
Of course, I take you through the nuts and bolts of how LinkedIn works. But there’s much more than a simple social media lesson. We’ll have a proper chat, and find out about you, your company, and what you need to achieve. Then, we’ll make LinkedIn work for your business.
What results will you see?
I’ve been lucky enough to work with some wonderful clients. Their goals, businesses and experiences have varied. But each has made the right connections and won new clients on LinkedIn. They’ve gained:
New business from people they didn’t know were looking for them
More leads by actively using LinkedIn to raise their profiles
Varied opportunities, including to speak around the world
Great referrals by using their LinkedIn network
More time, by letting LinkedIn do their sales for them
I’ve been fortunate enough to work with a diverse range of clients, including: