In my first ever LinkedIn LoveIn Live broadcast, I was talking all things video on LinkedIn with Amy Burnett from Visible Impact.
Amy and I identified six ways you can use video on LinkedIn, plus, a sneaky seventh way as well!
And what better way to demonstrate one of the ways of using video on LinkedIn than by doing a LinkedIn Live!
I had an interesting conversation recently with a lady who had previously attended a LinkedIn training, about a company she had worked for who didn’t see the point of LinkedIn and didn’t believe they should invest any time in it.
You can imagine my reaction!! 😲
However, I know there will be people who love LinkedIn and some that don’t. And I also understand that you should question the things you invest time and resources into.
Not so very long ago LinkedIn introduced a feature called “Creator Mode”, which you can choose to turn ON or OFF from your LinkedIn profile dashboard.
(If you’re not sure what I am talking about when I say ‘Creator Mode’ then please do check out my video on Creator Mode.
In my recent interview with Clare Clifford of Sunshine Digital Media I answered questions such as:
“Just how do you generate leads from LinkedIn . . .?”
This has to be the million dollar question every business owner who uses LinkedIn for business wants to know. Or certainly the ones I speak to!
To help answer that question, I ran a series of LinkedIn LoveIns on ‘The 3 Steps To Getting Your Dream Clients Coming To You On LinkedIn.’
This was a great question I had recently, and it made me stop and think.
What would be ‘the one thing’ that would make the biggest difference to your LinkedIn profile and your LinkedIn results overall?
When you scroll down your LinkedIn newsfeed, what posts are you seeing?
Ones that are of interest? From people you know or even better from people you want to know?
OR . . . are you seeing posts from people you don’t know posting about things you’re not interested in?
What you really need to say on your LinkedIn Profile! You might be surprised to hear me state that you are not the most important person when putting together your LinkedIn profile.
With the proliferation of requests for assistance on LinkedIn you could spend all day helping others and not do any of the lead-generation tasks you set out to complete. So why should you bother?
LinkedIn has a reputation as the most powerful business-related social network. It is a huge opportunity for those clever enough to use it as a selling tool.
