How To Raise Your Profile, Build Relationships & Get More Sales . . . Thanks To The Power of PR & LinkedIn

What do you think when someone suggests PR?

Do you think of being featured the regional or national press? Or being interviewed on the radio or TV?

For me, PR has always felt a little bit mind-boggling and something that is difficult to achieve, time consuming and potentially hard work.

But no, it seems PR is very much misunderstood!

Caroline explained that being in the press and media relations is only one part of PR.

PR also covers speaking opportunities, podcasts, being featured as a guest expert – anywhere, in fact, where you are getting in front of someone else’s audience on ‘merit’ with no money being exchanged i.e. you’re not paying for the endorsements!

PR is essentially other people saying that you’re good at what you do, rather than you saying it yourself.

The first thing that struck me in my conversation with Caroline was her mission to help business owners use PR so they can . . . “raise their profile, build relationships and get more sales” . . . which interestingly is very much what I say about LinkedIn!

Which is why PR and LinkedIn are such good bedfellows.

They’re both about connecting with people, building relationships, raising awareness and growing your reputation, positioning you and your credibility and staying top of mind.

PR Generated Content

The other great benefit of PR from a LinkedIn perspective is that PR provides content to use on LinkedIn.

For example, as Caroline explained, the LinkedIn LoveIns I run provide a source of content which I repurpose in a number of ways including sharing it as LinkedIn article!

Any PR coverage, whether that’s in the press, on a podcast or an event you’ve spoken at, is content you can share on LinkedIn, and people do like to celebrate with you. It’s also great to feature on your LinkedIn profile within the Featured Section.

How else can you use PR generated content?

You could repurpose the content by doing a LinkedIn Live talking about your PR coverage or indeed if you prefer podcasting, try out the new LinkedIn Audio feature.

What about taking screenshots of published PR content?

Due to copyright protection we are not legally allowed to take screenshots of any media coverage which I didn’t know. I do think these are pretty hard to read anyway so the best option is to summarise what’s in the media coverage and share the link to read more. And of course make sure you tag both the journalist and the publication.

⭐ Be Your Own Cheerleader ⭐

Caroline’s advice to business owners is to be your own cheerleader, big yourself up by sharing your expertise and experience, your story.

She appreciates that it may not be something everyone is comfortable with, but PR is not about making anything up to make you sound big, it’s about using you and your story and your expertise to help you promote you. And let’s face it, as business owners, promotion is key if we want to attract those lovely ideal dream clients we want to work with.

Where should you start with PR?

⭐ Start with your existing network. Who do you know that has a Facebook group, does LinkedIn Lives or has a podcast where you could go and add value to their audience and where you can get credibility from them featuring you.

⭐ Follow #JournoRequest on LinkedIn to see if there are any journalists requesting input on articles or news pieces they are writing.

Like this one!

⭐Next download Caroline’s 7 step Get PR Ready checklist

And be ready to take advantage of any PR opportunities that pop up. This includes getting your media information together, professional photography and your media bio.

⭐ To learn more watch the LinkedIn LoveIn event with Caroline and me in full here . . .

I hope you enjoyed listening to the LinkedIn LoveIn with Caroline. Please share your questions or comments below – I’d love to know what you think.

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Want to attract more of the right clients using LinkedIn? Know your ideal clients are on LinkedIn and feel you “𝑠ℎ𝑜𝑢𝑙𝑑 𝑏𝑒 𝑢𝑠𝑖𝑛𝑔 𝑖𝑡” but have no idea where to start?

𝐋𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐫𝐨𝐜𝐤 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 – know exactly what to do, what to say and when to attract more of your dream clients to you 💃

💙 If LinkedIn isn’t working hard for you or you’re not sure where to start with using LinkedIn, email judy@judithparsons.com or connect with me on LinkedIn to chat about how I can help.

Or book a virtual brew here and let’s make LinkedIn work for you . . . ⭐