• LinkedIn Mastery

    Unlocking The Mysteries Of LinkedIn For Business Owners Serious About Using LinkedIn To Grow Their Business

An 8 week intensive small group programme to transform your LinkedIn results by learning how to confidently attract more of your dream clients to you in the right way.

LinkedIn Mastery is a step by step programme where I guide, coach and train you on how to use LinkedIn confidently as your primary lead generation platform, in a way that is right for you and yet gets you great results.

In this programme, I teach you all of the tools, techniques and secrets that I teach my clients and use myself to grow my business, including how to . . .

  • Find and connect with your target audience

  • Start conversations and build relationships

  • Post for maximum impact and engage with confidence

  • Open the door to new and profitable opportunities

During the programme you will create your personalised LinkedIn strategy plan giving you the clarity and confidence of knowing exactly what to do and when on LinkedIn to generate inbound enquiries and stop you from wasting time on random activities that just don’t get you anywhere.

After working with me you will . . .

  • Be rocking LinkedIn with confidence, knowing exactly what to do, what to say and when

  • Be able to pinpoint exactly where your audience is on LinkedIn and how to get in front of them

  • Be a magnet for your dream clients so they are attracted to you

  • Have LinkedIn working and generating opportunities - new marketing opportunities, speaking engagements, PR, collaborations and, of course, new clients

“I took part in Judy’s 8 week LinkedIn Mastery course and the results were amazing. Her support and guidance landed me a substantial deal with a new client within my first month of working with her, by something as simple as a profile review. In revenue terms I made 15 times what it cost me to work with Judy!”

Jaxs Palmer, Strategic HR Consultant

Why LinkedIn . . .?

LinkedIn is where millions of people, including your potential clients and customers, hang out. It’s a huge opportunity, and the potential is massive.

As a business owner, consultant or coach, you know your dream clients are on LinkedIn and you want to take advantage of the potential LinkedIn offers.

But success on LinkedIn has eluded you, and not for the want of trying.

You may even be questioning whether LinkedIn really works!

Do you . . .

  • Find LinkedIn a little daunting, a bit scary even?

  • Worry about what to say or post for fear of saying the wrong thing?

  • Want more conversations with people who know what you do but are struggling to get in front of your tribe?

  • Feel uncertain of where to start on LinkedIn and find it a bit overwhelming?

  • Lack confidence and are afraid of making mistakes?

  • Have a haphazard approach and feel you’re wasting time on ad hoc, unfocused activity?

  • Realise the potential LinkedIn has to offer but have no idea how to tap into it?

What if you had a step by step, easy to follow approach to getting results from LinkedIn with confidence? A personalised daily plan of action that would . . .

  • Get LinkedIn working for you in a non pushy, authentic way

  • Attract your ideal clients to you

  • Give you a quality network of engaged and meaningful connections

  • Save you time by working smarter

  • Help you understand what you need to do to build your business on LinkedIn

Let’s Get LinkedIn Working For You!

One of the things I love about LinkedIn is that LinkedIn can do the selling for you. There’s no other platform where you are able to:

  • Position your expertise and credibility

  • Raise your visibility

  • Meet your ideal clients & build relationships with them

But to do this, you need a clear strategy, one you can commit to and follow on a daily basis that isn’t going to take you hours and hours every day.

A daily plan of action so you know what to do and when; you enjoy being on LinkedIn as it’s getting the results you want and you’re not wasting your valuable time on ad hoc activities that have no impact.

Which is where LinkedIn Mastery comes in.

Yes, I’m Interested! What happens next?

Buy LinkedIn Mastery

Only £995

Or let's chat

We’ll use this time to talk about your business, what you do and how you help, who your audience is, and what success on LinkedIn would look like for you.

I can tell you more about the programme and what’s involved so between us we can decide if it will be a good fit for you.

“Working with Judy changed everything for me. Judy helped me improve and overhaul my own profile; understand my target audience (and how to find them) and gave me the confidence and knowledge to write and share articles and to then post. Confidence was a big issue for me but now, thanks to a more confident LinkedIn approach, I’ve picked up new clients and am attracting more visibility and engagement.”

Bernadette Goudy, Association Management Expert

What You Get On LinkedIn Mastery

  • 8 x weekly LinkedIn training workshops

  • 4 x implementation sessions - focused time to help you put the teachings into action and ask questions

  • A downloadable LinkedIn plan of action so you build your bespoke LinkedIn strategy during the training

  • A training hub with all the handouts, worksheets and checklists and recordings to work through in between sessions

  • Support via a dedicated private LinkedIn group where you can share your successes, what’s worked or not worked, discuss challenges, ask questions, and connect with other participants

*** Bonuses Included In LinkedIn Mastery ***

LinkedIn Mastery programme is all about developing your LinkedIn strategy. But success on LinkedIn starts with having a great LinkedIn profile.

So, we can get started straight away on your LinkedIn strategy, included in LinkedIn Mastery is:

  • FREE LinkedIn Profile training - access to my online LinkedIn Profile Mastery programme to ensure your profile is good to go and we can start from day 1 of LinkedIn Mastery on creating your LinkedIn strategy

  • 1 hour LinkedIn Profile polish - a 121 session to review your profile and make recommendations and suggestions

You will be part of a small group of no more than 12 other business owners, so everyone gets individual attention plus you have the benefit of working with peers to support you on your journey.

What’s Covered In LinkedIn Mastery

The programme is broken down into 8 weekly sessions covering key aspects of building your LinkedIn strategy including:

Setting the foundation for success by setting LinkedIn up the right way

In this section I walk through how to set up your LinkedIn strategy template with the key metrics in place to measure success and your daily LinkedIn Activity checklist.

Growing your network

Over a series of sessions, we look at all the different ways you can drill down and find the people you want to meet. Which works best for you depends on your business, so we look at each one, how they work, and then how to start building the relationship by connecting in the right way.

Raising your visibility

Posting and engagement is what gets you noticed on LinkedIn. We look at your content strategy, how to post for maximum impact and the engage process that will deliver the most visibility.

How to use direct messaging on LinkedIn to your advantage

Used well, direct messaging is massively powerful on LinkedIn and can be the fastest way to generate leads. The key is getting the messaging right. In this session we look at the different types and sequence of messages you can send on LinkedIn.

LinkedIn marketing tools

LinkedIn is rarely used in isolation as a marketing tool, so we look at how your efforts on LinkedIn can integrate and support your other marketing activities.

Yes, I’m Interested! What happens next?

Buy LinkedIn Mastery

Only £995

Or let's chat

We’ll use this time to talk about your business, what you do and how you help, who your audience is, and what success on LinkedIn would look like for you.

I can tell you more about the programme and what’s involved so between us we can decide if it will be a good fit for you.

“Judy’s coaching has massively increased my confidence on LinkedIn. Following Judy's tips, my last LinkedIn post had nearly 9,000 views, resulted in 5 bookings and 2 leads to bigger pieces of work. For years my LinkedIn had sat there doing nothing, but who knew. . . it works! ”

Harry Purewal, Style and Colour Consultant

About Judy Parsons, The LinkedIn Lady

An independent LinkedIn trainer and LinkedIn marketing mentor, Judy works with business owners to unlock LinkedIn’s potential, so they Get Found, Get Famous and Get Clients on LinkedIn.

Passionate about de-mystifying LinkedIn, Judy ensures her clients make the most of the time they spend on LinkedIn, closing the gap between ‘just being on LinkedIn’ and making LinkedIn work effectively as a tool for generating inbound enquiries.

Everything Judy teaches she uses to generate her own clients on LinkedIn. She believes that if she can grow her business on LinkedIn then anyone can!

Judy helps people make their time on LinkedIn be enjoyable and effective through her regular 'LinkedIn LoveIns' and - for those who are really serious about using LinkedIn to build their business - her small group LinkedIn Mastery programme.

Judy Parsons, The LinkedIn Lady

“Judy helped me with a profile review and connection strategy for LinkedIn. I saw a return on investment within the first couple of months representing about 3 times the investment. We have landed work, made good connections and now have a series of leads all generated by Judy’s expert support.”

Louise Turner, Awards Writers

Yes, I’m Interested! What happens next?

Buy LinkedIn Mastery

Only £995

Or let's chat

We’ll use this time to talk about your business, what you do and how you help, who your audience is, and what success on LinkedIn would look like for you.

I can tell you more about the programme and what’s involved so between us we can decide if it will be a good fit for you.

“I loved working with Judy and her approach. She is very thorough, hands on and definitely goes the extra mile with her advice, input and support. Since I have been more active and confident on LinkedIn, I’ve promoted and sold my new Question Bank cards from LinkedIn posts, I also landed a new workshop client. Worth every penny.”

Fiona Scrase, Action Learning Centre