• LinkedIn Mastery

    How to use LinkedIn to attract more of the right clients

Do you want to . . .

  • Win more business from LinkedIn?

  • Have more conversations with people who know what you do and want to buy from you?

  • Use a step by step, easy to follow approach to getting results from LinkedIn with confidence?

LinkedIn is where millions of people, including your potential clients and customers, hang out. It’s a huge source of qualified leads, and the potential is massive.

As a business owner, coach or consultant, you know LinkedIn is where you want to be. But success on LinkedIn has eluded you, and not for the want of trying.

You may even be questioning whether LinkedIn really works!

“Judy’s coaching has massively increased my confidence on LinkedIn. Following Judy's tips, my last LinkedIn post had nearly 9,000 views, resulted in 5 bookings and 2 leads to bigger pieces of work. For years my LinkedIn had sat there doing nothing, but who knew. . . it works! ”

Harry Purewal, Style and Colour Consultant

Let LinkedIn do the selling for you

If you’re not overly keen on selling, then why not let LinkedIn do the selling for you? With LinkedIn you have the opportunity to attract self-selecting clients to you.

But to do this, you need a clear strategy, one you can commit to and follow on a daily basis.

The LinkedIn Mastery programme is a step by step programme where I guide, coach and train you on how to use LinkedIn confidently as your primary lead generation platform, in a way that feels authentic.

I go through all the tips, tricks and tools within LinkedIn to:

  • Find and connect with your target audience

  • Start conversations and build relationships

  • Post for maximum impact and engage with confidence

  • Open the door to new opportunities

During the programme you will create your personalised LinkedIn strategy plan giving you the clarity and confidence of knowing exactly what to do and when on LinkedIn to generate inbound enquiries and stop you from wasting time on random activities that just don’t get you anywhere.

“Judy helped me with a profile review and connection strategy for LinkedIn. I saw a return on investment within the first couple of months representing about 3 times the investment. We have landed work, made good connections and now have a series of leads all generated by Judy’s expert support.”

Louise Turner, Awards Writers

Get up and running using LinkedIn with confidence

By joining me on LinkedIn Mastery you’ll get:

  • 8 week online group training and coaching (a combination of training, Q&As and accountability)

  • 3 bonus implementation sessions. Implementation is key to success, so during the programme these sessions will give you focused time to implement learnings and ask questions

  • A downloadable LinkedIn plan of action so you build your bespoke LinkedIn strategy during the training

  • Templates, handouts, worksheets and checklists to work through in between sessions

  • Support via a dedicated private LinkedIn group where you can share your successes, what’s worked or not worked, discuss challenges, ask questions, and connect with other participants


This LinkedIn Mastery programme is all about developing your LinkedIn strategy. But success on LinkedIn starts with having a great LinkedIn profile.

So we can get started straight away on your LinkedIn strategy, we need to ensure your LinkedIn profile is sorted. Included in LinkedIn Mastery is:

LinkedIn training starts with an exploratory call, a little like a mentoring session. This way, I can tailor the sessions to suit just what you need. There’s also a follow-up to review progress and answer your questions.

The training, which can be done either face to face or online, includes handouts and checklists, follow-up actions and recommendations, and 30 days’ post-session support.

  • LinkedIn profile training - a live, group session to ensure you profile is good to go and we can start from day 1 of LinkedIn Mastery on creating your LinkedIn strategy

  • 1 to 1 LinkedIn Profile coaching session with me following the training to fine tune your profile

“I knew early on that LinkedIn would be a great platform for me but didn’t know where to start or what to do. We started working through my profile to make it more attractive to my ideal clients. So I was delighted that after just making a few changes I got 3 calls from new prospective clients!”

Barbara Bray, Technical consultant Food & Nutrition Wise Ltd

LinkedIn Mastery includes . . .

  • LinkedIn Profile Training

  • 1 to 1 LinkedIn Profile Review

  • Your LinkedIn plan of action template

  • 3 implementation calls

  • 8 weekly training and coaching sessions

You will be part of a small group of between 8 – 10 other business owners, so everyone gets individual attention plus you have the benefit of working with peers to support you on your journey.

“I took part in Judy’s 8 week LinkedIn Mastery course and the results were amazing. Her support and guidance landed me a substantial deal with a new client within my first month of working with her, by something as simple as a profile review. In revenue terms I made 15 times what it cost me to work with Judy!”

Jaxs Palmer, Strategic HR Consultant

Yes, I’m Interested! What happens next?

We’ll have a call to understand what success on LinkedIn would look like for you. We’ll chat about your business, what you do and how you help, who your audience is and their challenges.

I can tell you more about the programme and what’s involved so between us we can decide if it will be a good fit for you.

Get Started Today

Get in touch to book a call to discuss the LinkedIn Mastery programme and whether it's a good fit for you.

Use the contact form or email judy@judithparsons.com.

“Working with Judy changed everything for me. Judy helped me improve and overhaul my own profile; understand my target audience (and how to find them) and gave me the confidence and knowledge to write and share articles and to then post. Confidence was a big issue for me but now, thanks to a more confident LinkedIn approach, I’ve picked up new clients and am attracting more visibility and engagement.”

Bernadette Goudy, Association Management Expert