Are you making the most of the Featured section on your LinkedIn™ profile?
Are you making the most of the Featured section on your LinkedIn™ profile?
What I’ve noticed from working with the members of my latest LinkedIn Mastery group on their LinkedIn profiles, is how many of them aren’t utilising the Featured section and I think it’s a missed opportunity!
If you’re not familiar with the Featured Section, it appears just below the About section on your LinkedIn profile.
Now I love this section.
It is a relatively new feature, but it’s a great opportunity to highlight your most important information, for example:
- Your free offer
- Video testimonials and case studies
- Link to your website
- Promote an event or other marketing campaign
- Your latest blog or article
- Link to your best LinkedIn posts
I’ve done a little video here to talk through the Featured section:
I would love to know . . . are you making the most of the Featured section on your LinkedIn profile?
If you can’t face the idea of sorting out your LinkedIn profile yourself, or are interested in making LinkedIn work as a lead generator for your business, email judy@judithparsons.com or connect with me on LinkedIn to chat about how I can help.
