Close the gap between marketing and sales

Manage your company page’s marketing activity on LinkedIn™ while giving your sales team the tools to find your audience and convert them.

Practical training, tailored to your company and goals, delivered online or in-person to help marketing teams increase their company’s presence on LinkedIn

Get strategic

Align your sales and marketing strategies and take advantage of all LinkedIn’s organic features. 
Get Strategic

Get seen

Use your LinkedIn company page to build brand visibility and get seen by your dream customers.
Get Seen

Get results

Showcase the success of your LinkedIn efforts by measuring ROI on the platform. 
Get Results

Get strategic

Bringing your sales and marketing strategy together doesn’t have to be complicated. The answer is right there in LinkedIn. 

Sales Strategy

  • Help your sales team understand the value of LinkedIn and how it relates to their success as a team
  • Understand lead generation strategies on LinkedIn and how these can be tailored to the sales team and your company page
  • Support your sales team in learning cost-effective ways to use LinkedIn’s organic features

Marketing Strategy

  • Develop a content strategy to put your brand’s best foot forward and add value to your customers 
  • Get in-depth training on LinkedIn’s company page features, and discover how to weave them into your business development marketing strategy 

Get seen

Take your strategies and get found by your ideal customers on LinkedIn. 

  • Upskill your sales team on how to capitalise on their individual networks on LinkedIn
  • Prepare to put your brand’s best foot forward and maximise the visibility and impact of your LinkedIn company page 

Get Results

The real test of the plan? The results. 

  • Get guidance on how to measure the effectiveness of your LinkedIn campaigns accurately
  • Learn tools and techniques to track performance metrics on your company LinkedIn page

Kind words


  • “We invited Judy to help refine our company page and overall approach to LinkedIn. In just a few hours, she provided a clear, strategic and collaborative roadmap that not only improved our knowledge but also equipped us with the skills to maintain a more effective presence. As a result, engagement on our company page has increased and we have seen a rise in business loan enquiries.”
    Shaun Connell
    BEF Business Finance To Start Or Grow
  • “At the Digital Knowledge Exchange we worked with Judy to deliver LinkedIn training to hundreds of businesses across the Leeds City Region to universal acclaim. Our delegates always provided positive feedback, particularly on Judy’s knowledge, training content and style of training and left with a greater understanding of what they want to get out of LinkedIn and the confidence to apply what they’ve learnt to their business.”
    Digital Enterprise’s Digital Knowledge Exchange
  • “Judy’s training was fun and informative and she had tailored it to the Charity sector which was so important to the members of HEY Confident Futures.”
    Two Ridings Community Foundation
  • “When I started my VA business I knew that LinkedIn would be a key platform for generating leads for my business. Following Judy’s 121 training on how to get found, get known and get leads from LinkedIn I have worked with some amazing clients who we would never have come into contact with without LinkedIn and Judy’s training!”
    Fiona Ibbetson
    Outsourcing Specialist at Get Ahead
  • “Our training session with Judy Parsons has enabled the Sales team to gain tangible benefits from using LinkedIn. The team are noticeably more confident and that’s evident in their own network growth and the engagement they are having. As a bonus, it has helped our company page with more meaningful comments and shares of content helping to boost or messages.”
    Alex Gallop
    AluK
  • “As we entered our first year with Complete Training, we knew we needed to raise our profile on a professional platform, but we weren’t overly confident about how to present ourselves effectively. Judy took the time to understand what we wanted to achieve and guided us through the process of showcasing Complete Training on LinkedIn. We now use LinkedIn more than any other platform. Not only have our connections increased significantly, but they’re also meaningful – with real potential for collaboration and business growth.”
    Sara Booth
    Complete Training

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“Be LinkedIn confident”

LinkedIn™ training for sales teams LinkedIn™ training for business owners