“LinkedIn likes to hide stuff . . .!”
That’s exactly what a client said in a recent training session, when chatting through their LinkedIn challenges!
And let’s face it, it’s true!
Knowing your way around the platform can be tricky. LinkedIn likes to hide things AND move things – often without telling you!
In my recent interview with Clare Clifford of Sunshine Digital Media I answered questions such as:
“Just how do you generate leads from LinkedIn . . .?”
This has to be the million dollar question every business owner who uses LinkedIn for business wants to know. Or certainly the ones I speak to!
To help answer that question, I ran a series of LinkedIn LoveIns on ‘The 3 Steps To Getting Your Dream Clients Coming To You On LinkedIn.’
This was a great question I had recently, and it made me stop and think.
What would be ‘the one thing’ that would make the biggest difference to your LinkedIn profile and your LinkedIn results overall?
Are you making the most of the Featured section on your LinkedIn profile?
What I’ve noticed from working with the members of my latest LinkedIn Mastery group on their LinkedIn profiles, is how many of them aren’t utilising the Featured section and I think it’s a missed opportunity!
When you scroll down your LinkedIn newsfeed, what posts are you seeing?
Ones that are of interest? From people you know or even better from people you want to know?
OR . . . are you seeing posts from people you don’t know posting about things you’re not interested in?
What you really need to say on your LinkedIn Profile! You might be surprised to hear me state that you are not the most important person when putting together your LinkedIn profile.
With the proliferation of requests for assistance on LinkedIn you could spend all day helping others and not do any of the lead-generation tasks you set out to complete. So why should you bother?
LinkedIn has a reputation as the most powerful business-related social network. It is a huge opportunity for those clever enough to use it as a selling tool.
