LinkedIn may be the #1 platform for generating leads and promoting your business but where do you start?🤔

How do you stand out from all the noise on the platform? 🤔

“LinkedIn likes to hide stuff . . .!”

That’s exactly what a client said in a recent training session, when chatting through their LinkedIn challenges!

And let’s face it, it’s true!

Knowing your way around the platform can be tricky. LinkedIn likes to hide things AND move things – often without telling you!

OK, so no prizes for guessing what my answer to this question is, but do you know why? Why I think LinkedIn is the best way to bring highly qualified hot buyers to your business?

I’m passionate about LinkedIn because I know what a valuable tool it is for business owners.

In my first ever LinkedIn LoveIn Live broadcast, I was talking all things video on LinkedIn with Amy Burnett from Visible Impact.

Amy and I identified six ways you can use video on LinkedIn, plus, a sneaky seventh way as well!

And what better way to demonstrate one of the ways of using video on LinkedIn than by doing a LinkedIn Live!

I had an interesting conversation recently with a lady who had previously attended a LinkedIn training, about a company she had worked for who didn’t see the point of LinkedIn and didn’t believe they should invest any time in it.

You can imagine my reaction!! 😲

However, I know there will be people who love LinkedIn and some that don’t. And I also understand that you should question the things you invest time and resources into.

Not on your nelly!!

Are you back face to face networking? I am and it’s great to be seeing people in the flesh again as it were!

For many of you, myself included, face-to-face business networking is a valuable marketing activity. I like to be part of a community of people that I can meet face to face and really get to know.

Not so very long ago LinkedIn introduced a feature called “Creator Mode”, which you can choose to turn ON or OFF from your LinkedIn profile dashboard.

(If you’re not sure what I am talking about when I say ‘Creator Mode’ then please do check out my video on Creator Mode.

In my recent interview with Clare Clifford of Sunshine Digital Media I answered questions such as:

• How often should you be posting on LinkedIn, and what’s the best times to post?
• Is it better to post as a company page or as yourself?
• Articles versus posts, what’s the difference?

“Just how do you generate leads from LinkedIn . . .?”

This has to be the million dollar question every business owner who uses LinkedIn for business wants to know. Or certainly the ones I speak to!

To help answer that question, I ran a series of LinkedIn LoveIns on ‘The 3 Steps To Getting Your Dream Clients Coming To You On LinkedIn.’

This was a great question I had recently, and it made me stop and think.

What would be ‘the one thing’ that would make the biggest difference to your LinkedIn profile and your LinkedIn results overall?