From the Blog…
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How AI Is Changing Thought Leadership on LinkedIn
Insights from a LinkedIn LoveIn with Sarah MacKinley: Why human insight, experience and interpretation now matter more for trust and authority. For many business owners, posting on LinkedIn is a key focus. But LinkedIn’s new AI based algorithm means success is becoming less about how often we post and more about the value, relevance and clarity of what we share. AI allows us all to create content quickly and at…
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How AI Is Changing LinkedIn Visibility And What It Means for You
Insights from a LinkedIn® LoveIn with Gustavo De Amorim on AI search and GEO. The way we search has changed. You may have noticed Google giving you answers rather than links, or you may already be using ChatGPT instead of Google to do your searches. This shift matters because being found is no longer just about ranking on Google. It is about whether AI understands who you are, what you…
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Why Your LinkedIn Profile Is the Foundation of Your LinkedIn Strategy
A Practical Guide For Business Owners Who Want Better Results. I bang on a lot about LinkedIn profiles for good reason. But when people find out I’m a LinkedIn trainer, they nearly always assume I’ll be talking about posting. How often to post. What to post. And how to keep up with the algorithm. Don’t get me wrong, posting has its place. But for me, it’s the not the most…
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Why Your Voice Will Matter More on LinkedIn In 2026
We are creating more content than ever. AI is writing posts, generating images and even cloning voices. And yet, standing out on LinkedIn is getting harder. That was the starting point for a recent LinkedIn LoveIn Live with communication and sales coach Chris Wilson. We explored something many people overlook when thinking about LinkedIn visibility and lead generation. Their voice. Your voice helps you stand out, build trust faster and…
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LinkedIn In 2026. New Rules & Old Truths Of How To Get found & Win Clients
In 2026, LinkedIn heads into its 23rd year. I joined LinkedIn back in 2006 and became a LinkedIn trainer in 2013. LinkedIn in that time has changed enormously and whilst it’s no longer seen as a CV focused platform, it does feel like there’s been more shenanigans than usual going on as we head into a new year. Let’s look at what’s changing and what this means for our LinkedIn…
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Where The Heck Is That On LinkedIn?
“LinkedIn likes to hide stuff . . .!” That’s exactly what a client said in a recent training session, when chatting through their LinkedIn challenges! And let’s face it, it’s true! Knowing your way around the platform can be tricky. LinkedIn likes to hide things AND move things – often without telling you! As I know LinkedIn isn’t very intuitive, I’ve set up a series of “How The Heck Do…