Turn your LinkedIn™ activity into quality opportunities and leads

Get found, seen and heard by your prospects. 

With LinkedIn™, you have everything you need to convert those prospects right at your fingertips.

Get found

Create your stand-out profile that sets you apart from your competitors.
Get found

Get prospecting

Understand how to use LinkedIn to prospect and engage with your connections. 
Get prospecting

Get leads

Learn how to use LinkedIn to nurture your online relationships and turn them into leads.

Get Leads

Get found

This is about helping your profile to be seen by the right people at the right time. Think of your LinkedIn profile as your online business card – the place to show your prospects what you’re all about. 

We’ll focus on: 

  • Creating your shop front: positioning your expertise to show people what you do and why you do it.
  • Developing your profile to attract self-selecting clients and get found by your target audience.

Get prospecting

Gain confidence in using LinkedIn as a prospecting tool. Your content, comments and direct messages are another way to reach out and engage with your audience. 

  • Learn how to drill down LinkedIn’s database to find your audience and start building relationships. 
  • Understand the process of taking a prospect on the journey from a cold to warm lead.

Get Leads

Convert connections to conversations. 

  • We’ll discuss the different types of messages and comments you can send to align with your sales goals. 
  • Keep track of your progress on LinkedIn and learn how to set KPIs in line with your targets and goals. 

Kind words

  • “Judy’s training transformed how our sales team utilise the platform. Accommodating our needs, Judy delivered flexible training sessions in ‘bite sized’ chunks via MS Teams and offered further support post event to help develop personal and business profiles, sharing her expert knowledge.”
    Catnic
  • “I had never considered doing LinkedIn training before but thought it would help the team learn useful tips for managing LinkedIn and gain more confidence when using it. Judy facilitated two half day training sessions at our office and since the training the team are a lot more comfortable using LinkedIn and posting on a regular basis. It has also encouraged us to work on our company LinkedIn and start utilising that more.”
    Natalie Minto
    The Onlii | Creative Agency | B Corp™
  • “I’d recently joined FareShare tasked with the job of nurturing UK food manufacturers to support FareShare with donating food. We have access to Sales Navigator but I was struggling to get to grips with the online SN training and knew I would benefit from 121 support.

    I contacted Judy as her ‘get found, get known, get leads’ strapline pretty much summed up what I needed. Working 121 with Judy we first updated my profile to clearly position FareShare and the wonderful work we do to fight food poverty. We then walked through how to use Sales Navigator, making sure it was set up correctly for me in order to effectively to get in front of key contacts within my set of defined accounts.

    Judy’s hand holding and 121 support to work things out were great and I’m now happily and confidently using Sales Navigator to help get in front of and generate even more food donations for FareShare”
    Geoff Carroll
    FareShare UK
  • “At the Digital Knowledge Exchange we have worked with Judy to deliver LinkedIn training to
    hundreds of businesses across the Leeds City Region and County Durham. The training sessions Judy composes have been amongst our most well-attended and all subject to universal acclaim. Our delegates always provide positive feedback particularly on Judy’s knowledge, training content and style of training and leave with a greater understanding of what they want to get out of LinkedIn and the confidence to apply what they’ve learnt to their business.”
    Digital Enterprise’s Digital Knowledge Exchange
  • “Our training session with Judy Parsons has enabled the Sales team to gain tangible benefits from using LinkedIn. The team are noticeably more confident and that’s evident in their own network growth and the engagement they are having. As a bonus, it has helped our company page with more meaningful comments and shares of content helping to boost or messages.”
    Alex Gallop
    AluK
  • “Judy worked with two of our sales teams to help them understand and realise the power of LinkedIn. She grasped our (vague) brief well. By then making a real effort to understand our marketplace, she grasped the key selling points to help us effectively communicate what differentiates us from our competitors. This allowed Judy to quickly get ‘buy in’ from our salespeople, which she followed up with practical and insightful advice throughout the sessions she delivered. This has had an instant impact on the individuals in our sales team and our business.”
    Right FuelCard Company
    Complete Training

  • “Judy’s training was fun and informative and she had tailored it to the Charity sector which was so important to the members of HEY Confident Futures.”
    Two Ridings Community Foundation

“Be LinkedIn confident”

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