How To Get to #1 in LinkedIn Search Results – 3 Top Tips That Got Michelle From Nowhere to Top Spot!
Regardless of whether you’re a business owner looking to attract new prospects or a job seeker wanting to attract potential employers, you want to be found by those people who are looking for the skills and services you offer.
And of course having a LinkedIn profile is a great opportunity for this to happen, but what if you’re not being found?
I was recently asked by a good connection of mine, Michelle Poole, how she could improve her search results on LinkedIn. She discovered that for the keyword she wanted to be found for, ‘virtual assistant,’ she wasn’t coming up at all in LinkedIn search results, even though she was using her keyword throughout her profile including in her headline.
So what else could Michelle do to improve her search results?
On doing a review of her profile below are the tips I gave her. On implementing these tips she went from nowhere to top spot in LinkedIn search results in an instant.
1. Have your top 10 most important keywords listed at the top of your Skills section
You can have up to 50 skills listed on your profile that your connections can endorse you for, but I like to keep mine to the main ones which I want to be endorsed for. So don’t try to make up 50 if they are not relevant for what you want to be found for.
You can have up to 50 skills listed on your profile that your connections can endorse you for, but I like to keep mine to the main ones which I want to be endorsed for. So don’t try to make up 50 if they are not relevant for what you want to be found for.
What I found was that Michelle didn’t have her top keyword listed at all on
her Skills section. This has now been added and moved to the top of her list!
Just a quick word about endorsements, love or loathe them, they are good for search results as LinkedIn looks as number of endorsements when ranking search results, so they are great for helping you get found and on top of the LinkedIn search results.
2. Add the keywords you want to be found in your Interests section
Another place you can add your top keywords to your profile is in the Interests section. I use a mix of business and personal interests. Use commas to separate keywords or key phrases. For example, LinkedIn Training, LinkedIn Marketing, Walking, Rugby, Running.
3. Use your main keyword in your current experience job title
This is probably the best tip of all and one I recommend all the time. A lot of business owners will put ‘owner’, founder’, ‘MD’, or you may use your job title such as account manager or sales person, but is that what your target audience is looking for? Are they actually looking for a virtual assistant or a LinkedIn trainer or a business coach?
When reviewing her profile I noticed that Michelle had her job title as ‘Owner’, which she has now changed to ‘Virtual Assistant Expert’.
If your search results are not working for you, give these tips a try and see how your search results improve.
Need more support with LinkedIn?
💙 If LinkedIn isn’t working hard for you or you’re not sure where to start with using LinkedIn, email judy@judithparsons.com or connect with me on LinkedIn to chat about how I can help.
Or book a virtual brew here and let’s make LinkedIn work for you . . . ⭐
Your LinkedIn profile is the foundation to success on LinkedIn so start improving your LinkedIn results today by downloading my free LinkedIn Profile ebook here.
I run regular LinkedIn LoveIns which are short 30-minute learnings over lunch, often with guest experts to help improve LinkedIn results. If you’d like to be notified of new events why not join my LinkedIn LoveIn group. You can also find the recordings of previous LoveIns as well as tips and updates here.
