LinkedIn . . . Why It’s The Best Way To Bring Highly Qualified Dream Clients To Your Business!
What is the best way to bring hot, qualified buyers to your business?
No prizes for guessing what my answer is to this question! But do you know why? 🤔
Here’s just 3 reasons why I think LinkedIn is the best way to bring highly qualified hot buyers to your business?!
How to bring qualified hot buyers to your business was the question I was answering at a presentation I did for Northern Affinity at their inaugural Business In The North event in Leeds.
I’m passionate about LinkedIn because I know what a valuable tool it is for business owners.
Having come from a business to business (B2B) background where I was generating leads for the sales teams and then starting my own business where I had to generate leads for myself, I quickly recognised that hashtag#LinkedIn gave me everything I needed to generate leads at my fingertips!
What was particularly exciting was when I was a B2B Marketing Manager I had to buy in data which we then cold called, but with LinkedIn I could find who I wanted to work with, connect and message them – and get a response – all for free!
LinkedIn really is a gold mine for business owners and it’s why I’ve been passionate about teaching LinkedIn ever since. I mean if I can use LinkedIn to generate leads to grow my business, I can help other business owners do the same.
So, here’s just 3 reasons why I think LinkedIn is the best way to generate highly qualified leads for your business . . .
⭐ LinkedIn is the only social media platform that allows you to build relationships with people you don’t know and grow them into opportunities.
This means we can take people who are effectively strangers and follow a process of warming them up, so they get to know who we are, what we do and how we can help and of course build that all important know, like and trust.
⭐ LinkedIn was designed for professional networking.
With 32m + million profiles in the UK alone it’s essentially one big database and LinkedIn gives us the tools to drill down and find the people we want to meet, making it one heck of a networking group!
“It’s networking without having to kiss so many frogs!”
This was a light bulb for one of my clients Karen, who realised:
“I can use LinkedIn just like any other business network. In fact, it’s also much more targeted than many business networks. For me it’s networking without having to kiss so many frogs!”
Networking without having to kiss so many frogs! I love that description.😁
⭐ It facilitates word of mouth referrals.
LinkedIn is working for you 24/7 in the background to support all your other marketing efforts. Let’s take networking for example.
It’s so now the thing that when we go networking, we connect on LinkedIn. It could almost be argued that LinkedIn is a prerequisite to networking and is the new business card.
The thing with LinkedIn is that it makes it easy for your network, the people you know and love you to recommend you and introduce you to people who have a need for your services. Those lovely word of mouth referrals that everyone wants.
LinkedIn can either help facilitate introductions really easily, as they did for my client Nigel who got 40 introductions from just 7 121s, OR people can direct their contacts straight to LinkedIn where they can then get in touch and ask for a call – just as these people did.
Join the LinkedIn LoveIns Group to keep posted about LoveIn events.
Want to attract more of the right clients using LinkedIn?
Know your ideal clients are on LinkedIn and feel you “𝑠ℎ𝑜𝑢𝑙𝑑 𝑏𝑒 𝑢𝑠𝑖𝑛𝑔 𝑖𝑡” but have no idea where to start?
𝐋𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐫𝐨𝐜𝐤 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 – know exactly what to do, what to say and when to attract more of your dream clients to you 💃
💙 If LinkedIn isn’t working hard for you or you’re not sure where to start with using LinkedIn, email judy@judithparsons.com or connect with me on LinkedIn to chat about how I can help.
Or book a virtual brew here and let’s make LinkedIn work for you . . . ⭐
